
Justin Long, the actor behind the endearing-turned-belittling Mac character in Apple’s long-running “Get a Mac” ads, wasn’t kidding when he foretold the end of the campaign. Apple on Friday unveiled its new, less imperative marketing approach: Why you’ll love a Mac.This time around, Apple has apparently ditched the humor, as there are no chuckle-worthy Web or TV video ads—at least not yet. Apple’s new campaign, which the old Get a Mac link now redirects to, is a testament to Apple’s emphasis on brevity and clarity. A series of straightforward, single-sentence pitches are organized in a grid, such as “it’s designed to be a better computer,” and “it comes with software you’ll love to use.” Mouse over each one and a concise blurb will appear,...